Ford moves its F150 launch back up
Ford announced earlier this summer that it would delay the launch of its ultra-important F150 full-size truck by a few months to help dealers clear out left over 2008 inventory. For the record, the new truck's launch was originally scheduled for October before being moved to December. Finally, Ford has split the difference and will begin marketing its F150 in November. Jim Farley, main marketer at the Blue Oval, cites two main reasons for the revised decision. One: its dealerships culled their old supply faster than anticipated, and two: Dodge just launched its new-for-'09 Ram. Ford obviously doesn't want its cross-town rival to steal all its thunder.
Ford moves its F150 launch back up....
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